More Reasons to Choose Us

ok, shall i continue?

first of all, i didnt even know why i chose CIMB, where in fact i was 'this' close to be part of Public Mutual which i had aimed for like, 4 years ago. i was approached by their agents few times, i saw their billboard everywhere, and i never heard of CIMB Wealth Advisor. perfect combo, right?

but i guessed i fell in love with The Millionaire Sisters' branding. it really is a strong branding. and CIMB? well, it's my fav bank for saving account. (am also thinking of getting their credit card next week).

in my previous entry, i mentioned about how can i redirect people from attacking me with a killer question. please bear in my mind, that am not siding whichever, but it's just a logical thinking that we generate based on facts.

it is really a basic comparison. Public Mutual (after this will be referred as PMB) is a good company. it has more than 30 years experience in unitrust. it always claim that they are leading in this, no. 1 in that etc etc. afterall, years by years, PMB also wins awards by awards. it's fascinating, isnt it?

despite the big number 1 printed on the newspapers and billboards, do we ever notice the asterisk next to it? do we all know what does it mean? allow me to explain this based on the advertisement yesterday.

Utusan Malaysia, 28 Nov 07, Ekonomi, mukasurat 21.

Syarikat unit amanah No.1* di Malaysia Berbangga Menjadi Pengurus Dana Islam Yang Paling Terkemuka.
*Dari segi saiz dana yang diuruskan di antara syarikat-syarikat unit amanah swasta.
Sumber: The Edge-Lipper, 22 October 2007.

and it also has a table showing the progress of their funds movement since 1997. there are 9 of them altogether. and FYI, PMB is very proud of Public Dana Ittikal, as well as Dana Al-Ihsan 2 (DALI2) for CIMB.

i studied the table for quite some times because i wanted to compare the performance. as i posted in previous entry, DALI2 was announcing its 62% return from Nov 06-Nov 07. and i only want to compare the return for both during the same period. these were what i got:

1) 14.2.2006 - Public Dana Islamic Dividend - 44.69%.
2) 22.8.2006 - Public Dana Asia Ittikal - 39.56%.

i started to questioned myself, and my upline. how could they ever be the number 1 then?
well, for some of you who doesnt realize, the asterisk symbol means, and only means, their size of investors. and you may start comlaining now, isnt it show that people trust PMB so much, and it is very good thus really popular? well, think again.

for a company which has been running in this industry for 30 years over, how could they not have a very big number of investors? CIMB (plus SBB) has only aged about 15 years old. in this case, we are no. 2 for the time being in terms of the fund size. but have you ever notice that CIMB is growing really fast, even faster now and currently making the most return? we dont need to waste the next 15 years to be at par with the oldtimer PMB, right? in fact, we are already ahead of them.

that's the power of advertising. making us confuse and hide the flaws and i who studied that get fooled sometimes too.

as a brilliant and succesful investor, do you look at the performance, or do you even bother about their colors... say, red vs blue.. or their nice jingle.. or what?

of course there are pro and cons among other funds from other companies (lets not be too judgmental, one sided and conservative). you can get it here at http://www.invest.com.my/personal/funds/compare/table.

so i always tell these people, isnt it good? am i presenting it good? wait for the nods, and you can go 'then why are you not taking actions now?'

muahs..